Though it may be one of the most important parts of your job as an agent, lead generation does not have to be boring. California-based agent and Mega Camp 2020 panelist Will Higgins knows this firsthand. A solo agent, Higgins has crafted a virtual lead generation strategy that centers on blending being physically present and digitally enhanced. Below, he shares his top strategies for capturing leads, and, equally important – how he touches these leads once they are in the pipeline. HEAR MORE … [Read more...] about A Virtual Lead Generation Strategy to Supercharge Your Sales

Leading a team remotely can be a change of pace, but when executed correctly, it can bring a bounty of rewards. Just ask Fykes Realty Group team leader Tiffany Fykes, who is no stranger to remote leadership – even before lockdown restrictions came into place, she had already spent eight months virtually guiding her Nashville, Tennessee-based team. Up until May, Fykes was doing so from a hotel room in Taiwan, which she was sharing with her husband and children (a 13-hour time difference!). Here, … [Read more...] about Leading a Remote Team: 4 Secrets to Success

Keller Williams continues to grow its international footprint by expanding across the Caribbean and South America. As momentum continues, KW has awarded new master licenses in Aruba, the Dominican Republic, and Peru, bringing the total number of regions with Keller Williams representation to 50 regions across the globe. “The continued rapid growth of Keller Williams across the globe is fulfilling a dream that started with Gary Keller more than 30 years ago,” said William E. Soteroff, … [Read more...] about Worldwide Momentum: Keller Williams Stands 50 Global Regions Strong

Lead Gen at the Gym “When I moved here, the only thing I was doing was going to the gym,” Higgins says. “I had been there for almost three years, so everyone knew me.” For every workout, Higgins would wear his branded Realtor shirt and commit to striking up a conversation with someone new. Within the conversation, he would mention his social media presence and get fellow gym goers to interact. Once an online interaction occurred, Higgins ran targeted ads to encourage more interaction. Win-Win … [Read more...] about A Virtual Lead Generation Strategy to Supercharge Your Sales

While it is exciting to get creative and try new forms of lead gen, some tried-and-true strategies, like launching internet ads to generate leads at a low cost, are the gift that keeps on giving. Still standing as the largest worldwide social media channel, Facebook offers a valuable opportunity to find the most motivated buyers through its ads tool, which allows for targeting based on individual interests. Keller Williams agents also have the option of running Facebook ads directly through … [Read more...] about Five High-Converting Facebook Ads You Should Be Running Right Now