When it comes to standing out in the real estate industry, social media is an absolute must. From eye-catching listings to personality-filled stories, how an agent manages their social content is as crucial to their business as their closing process. The problem is with so many social channels to juggle, and so much clutter to cut through, some agents don’t even know where to start. Below are some helpful tips on what to share, when to share it, and how to say it. Hyperlocal Information If … [Read more...] about 3 Social Post Techniques to Highlight Your Business

Every second Thursday of May, Keller Williams agents, leadership members, and associates step away from daily business duties, proudly donning their red KW gear, and venturing into the communities they serve with three goals in mind: renew, energize, donate. Widely known as RED Day, this annual day of service took shape in May 2009 in celebration of Keller Williams vice chairman Mo Anderson’s birthday. Twelve years later, it continues to grow in momentum as the Keller Williams family unites … [Read more...] about RED Day: Everything to Know About Our Annual Day of Giving Back

As home supply continues to trail demand, real estate agents across the United States are laser-focused on finding listings. In many ways, finding sellers in a highly competitive and predominantly low-inventory market can feel like finding a needle in a haystack. But, as Keller Williams executive chairman Gary Keller reminded in his Vision Revisited address, persistence and consistency in lead generation will always yield results – no matter the market. “The trick is to always lead generate … [Read more...] about 20 Lead Generation Ideas for More Listings

In the industry-leading book The Millionaire Real Estate Agent, authors Gary Keller and Jay Papasan outline seven ways real estate agents can leverage their way to success in what they have defined as the Organizational Model. In short, the model says: When you focus on leads and seller listings have created more business than you can handle alone, it’s time to hire. However, for some agents, the idea of hiring on agents is not something they prefer. At Family Reunion 2021, Papasan and Keller … [Read more...] about 5 Choices of Operational Leverage

After a year as unprecedented and unpredictable as 2020, it’s important to take an extra-long look at what the future may have in store. For that reason, executive chairman Gary Keller, KW head of learning Jay Papasan, and KW chief economist Ruben Gonzalez reunited for Vision Revisited: a deep dive into the numbers driving real estate, emerging trends, and what it will take to win the market of today and tomorrow. Rather than trying to cram every data point and insight into the Vision Speech … [Read more...] about Vision Revisited: Five Actions to Take Today to Succeed in the Market of Tomorrow

Whether it is a mother, a significant other, or a good friend, most of our lives have been touched in a significant way by a woman who cared for us, challenged us, and inspired us. We strive to acknowledge, build equity for, and celebrate the women in our lives on a daily basis, but March 8 is an extra special time. In celebration of International Women’s Day, the Outfront team connected with four trailblazing women across Keller Williams to learn more about their journey, drive, and … [Read more...] about International Women’s Day: Four Women of KW Share Their Journey and Biggest Inspirations