In Real Estate the company is not the brand the agent is! American publishing executive Steve Forbes said it best: “Your brand is the single most important investment you can make in your business.” Especially now, as consumers are spending more time exploring their options online. In a digital landscape, your brand cascades across all of your channels – email, social media, websites. And, it also goes deeper; it’s the way you answer the phone, what kind of delighting client events you … [Read more...] about Your Beginner’s Guide to Building a Brand Identity That Sets Your Business Apart
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Five High-Converting Facebook Ads You Should Be Running Right Now
While it is exciting to get creative and try new forms of lead gen, some tried-and-true strategies, like launching internet ads to generate leads at a low cost, are the gift that keeps on giving. Still standing as the largest worldwide social media channel, Facebook offers a valuable opportunity to find the most motivated buyers through its ads tool, which allows for targeting based on individual interests. Keller Williams agents also have the option of running Facebook ads directly through … [Read more...] about Five High-Converting Facebook Ads You Should Be Running Right Now
Moving During COVID-19: Five Ways Your Clients Can Stay Safe
After a successful closing comes the big move! As your clients relocate, it’s important to stay safe from the novel coronavirus and stop the spread. Below are some helpful tips worth sharing to help your buyers/sellers protect themselves, their belongings, and their loved ones while changing residences during these unprecedented times. If you’d like to take it one step further, download our latest client communication kit filled with assets to help you create a multichannel campaign and … [Read more...] about Moving During COVID-19: Five Ways Your Clients Can Stay Safe
TikTok for Real Estate Agents: Land Leads Through the Newest Social Media Platform
It might be hard to keep up with all of the ways in which the world is shifting, but if there’s one shift agents should be aware of in order to keep up with their marketing efforts, it is the social media landscape. It is important to continue providing value on the classic channels, like Facebook and Instagram, but what if there was a new kid on the block that could help you extend your brand reach and generate new leads while flexing your creative muscles? At 800 million users strong as of … [Read more...] about TikTok for Real Estate Agents: Land Leads Through the Newest Social Media Platform
Disrupt Yourself: The Dangers of the Comfort Zone
Everyone loves a bit of comfort. The cozy feeling we get when we know we are safe, secure, and everything is okay. But what happens when we get too comfortable? What happens when comfort invades every facet of our lives and businesses? What if, instead of going out and living a BOLD life characterized by growth, we get stuck in what we here at Keller Williams call “the Comfort Zone”? Whether we know it or not, many of us live in a Comfort Zone. We’ve mistakenly labeled the status quo as a … [Read more...] about Disrupt Yourself: The Dangers of the Comfort Zone
A Quick Formula for Unlocking Your Potential: The Domino Effect
What do you envision when you think about the path to attaining ‘success’? Perhaps it is a full calendar, or putting in a lot of overtime and spreading yourself across a multitude of tasks. In their book, The ONE Thing, Gary Keller and Jay Papasan provide an alternate perspective. “The way to get the most out of your work and your life is to go as small as possible. Most people think just the opposite. They think big success is time consuming and complicated. As a result, their calendars and … [Read more...] about A Quick Formula for Unlocking Your Potential: The Domino Effect
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