Lead Gen at the Gym “When I moved here, the only thing I was doing was going to the gym,” Higgins says. “I had been there for almost three years, so everyone knew me.” For every workout, Higgins would wear his branded Realtor shirt and commit to striking up a conversation with someone new. Within the conversation, he would mention his social media presence and get fellow gym goers to interact. Once an online interaction occurred, Higgins ran targeted ads to encourage more interaction. Win-Win … [Read more...] about A Virtual Lead Generation Strategy to Supercharge Your Sales