It might be hard to keep up with all of the ways in which the world is shifting, but if there’s one shift agents should be aware of in order to keep up with their marketing efforts, it is the social media landscape. It is important to continue providing value on the classic channels, like Facebook and Instagram, but what if there was a new kid on the block that could help you extend your brand reach and generate new leads while flexing your creative muscles? At 800 million users strong as of … [Read more...] about TikTok for Real Estate Agents: Land Leads Through the Newest Social Media Platform
Archives for July 2020
Disrupt Yourself: The Dangers of the Comfort Zone
Everyone loves a bit of comfort. The cozy feeling we get when we know we are safe, secure, and everything is okay. But what happens when we get too comfortable? What happens when comfort invades every facet of our lives and businesses? What if, instead of going out and living a BOLD life characterized by growth, we get stuck in what we here at Keller Williams call “the Comfort Zone”? Whether we know it or not, many of us live in a Comfort Zone. We’ve mistakenly labeled the status quo as a … [Read more...] about Disrupt Yourself: The Dangers of the Comfort Zone
A Quick Formula for Unlocking Your Potential: The Domino Effect
What do you envision when you think about the path to attaining ‘success’? Perhaps it is a full calendar, or putting in a lot of overtime and spreading yourself across a multitude of tasks. In their book, The ONE Thing, Gary Keller and Jay Papasan provide an alternate perspective. “The way to get the most out of your work and your life is to go as small as possible. Most people think just the opposite. They think big success is time consuming and complicated. As a result, their calendars and … [Read more...] about A Quick Formula for Unlocking Your Potential: The Domino Effect
25 Lead Generation Ideas to Capture 100 Contacts Now
Lead generation doesn’t have to be complicated. Wherever people are, there is an opportunity to find a prospective customer. Successful real estate agents know this – and they’re always on the lookout for a good lead. Sometimes, this might take some effort and creativity. Other times, your leads might be hiding in the most obvious place. In KW MAPS Coaching’s BOLD Pivot experience, students are challenged to time block and call 100 contacts within a week. Some agents decide to take the … [Read more...] about 25 Lead Generation Ideas to Capture 100 Contacts Now
Black, BOLD, and Successful: Meet the Agents of Keller Williams Preferred Properties Upper Marlboro
When the leadership team of the Keller Williams Preferred Properties Upper Marlboro market center walked across the stage at Family Reunion to collect their award for Top BOLD Attendees, the audience gasped audibly. Team Leader Patricia Long remembers: “People were very curious to know how we had 200+ BOLD attendees and didn’t know that a KW market center existed where the OP, TL, and MCA are all Black.” When bringing the Keller Williams Preferred Properties Upper Marlboro market center to … [Read more...] about Black, BOLD, and Successful: Meet the Agents of Keller Williams Preferred Properties Upper Marlboro
Storify Your Success: 10 Tips For Building a Winning Brand With Instagram Stories
As an agent, social media is the fastest way to address your audience’s curiosity while building a recognizable brand that stands out from the crowd. Among the growing list of social media networks is Instagram – a powerful visual platform that can show the intricacies of your real estate business in a digestible manner. Whether you’re new to Instagram or looking to grow your presence, Instagram Stories is a great tool to leverage. The feature allows you to post vertically shot content that … [Read more...] about Storify Your Success: 10 Tips For Building a Winning Brand With Instagram Stories
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